No matter what kind of company you have, you need to be blogging. Even if you don’t consider yourself a writer or blogger, it’s essential because your business blog offers another touch point with your customers and It’s easier to do than you think.
Here are 5 reasons why you should blog:
- To Create a More Personal Connection
- Establish Your Expertise and Credibility
- Customize Your Marketing
- Improve your Search Engine Traffic
- Increase Visibility for Your Products and Services
Create a More Personal Connection
Like social media, your blog gives you a chance to connect with your current and potential customers on a more personal level. While your website is a static page that simply tells them about your business, your blog is interactive. It’s a way to start a dialog where they can leave comments and get to know you better. Your blog gives your business a human face. Make sure that you use it as a way to humanize your business. In order to connect with your readers, be active and reply to each comment they leave.
Establish Your Expertise and Credibility
One of the best things about a business blog is that it gives you an opportunity to establish your expertise and build your reputation. You can blog about things you know. For example, if you’re a law firm, blog about simple legal questions people have. If you’re a cleaning company, share some easy house cleaning tips. Your blog shows your website visitors what you know and this engenders trust in your business. People like to do business with people they know, like and trust.
Customize Your Marketing
Blogging offers a much more effective and lower cost way to promote your business than other methods. If you want to place advertisements on other sites, this costs a bit of money. Other costly methods don’t make the same kind of impact that a blog written by you does. You also get information on your target market through their reading behavior and comments. Thus you know what problems they are looking to solve and you can offer them the right solution. When you are coming from a place of serving your customers and helping them, they will come back for more information.
Improve Your Search Engine Traffic
Adding a blog to your static website is a great way to attract traffic from search engines. The search engines favor sites that have fresh, updated content. If you write just one blog post per week, you’ll see more searches coming your way, especially if you choose a few good keywords for each post. Write two or three blog posts a week and you’ll really see your traffic climb. If you are making these posts relevant to your audience, you will also see more comments and these also act as fresh content in the eyes of the search engines.
Increase Visibility for Your Products and Services
Through your blog, you can tell your customers about your products and services. Let them know about discounts, special offers, new inventory items and offline events that you’re participating in. You can also add a feed to your social media sites so that every blog post shows up there as well.
Now, if writing gives you a case of the willies, don’t despair. Blogging isn’t like writing the Great American Novel. Focus on the wants, needs, interests and questions of your customers. Write short, conversational posts as if you’re speaking directly to them. Pick something related to your business and share your expertise with them. Your business blog doesn’t need to reinvent the wheel; it just needs to be helpful and engaging.
If you would like help getting started or just need more ideas, you can download my e-book “Blogging Brainstorming” at www.blogadaychallenge.com. This is the first of a 10 article series on Business blogging to help you thrive as a business blogger. Look for my next article, “Where to Start with Your Business Blog” tomorrow.