There are many reasons solopreneurs and business owners procrastinate. It could be due to perfectionism, overwhelm, or problems prioritizing. The key to overcoming procrastination is learning what your procrastination style is and how to deal with it. Once you’re armed with this information, you’ll find it easier to defeat procrastination and get back on track. it makes sense that each of us is unique so there is not a one size fits all solution. See which one fits you…
It’s Time to Put Down the Cape, Super Woman
It would be an understatement to say you have a lot on your plate (and lots of plates in your life.) You have so much to do that they are overflowing with tasks. Your to do lists are usually a mile long. You’re always in motion, bouncing between projects and deadlines. You take on too much and usually, you don’t realize that until it’s too late. You may procrastinate by avoiding your to do list or working on tasks that are necessary but in the long run, won’t make you money.
What You Struggle With – Refusing to Delegate:
Take a deep breath and take a critical look at your to do list right now. Ask yourself what tasks are ones that only you can do, like serving your customers/clients or creating your new service package. Okay, so these you may need to do. But if a task doesn’t require your attention, consider delegating it. You can delegate by hiring a virtual assistant or taking on an intern who’s interested in your niche (or even hiring your own kid.)
Stop Being a Perfectionist with Your Projects
Not only do you feel the pressure to get everything done on your to do list, you also feel pressure to have it done perfectly. You hate doing anything that you don’t deem your best work and you’re continually finding flaws in the finished project. You may procrastinate by telling yourself you’ll release your next product/program after you’ve polished your copy one last time or gotten two more testimonials.
What You Struggle with – Failing to Launch
Launching a new product or service is scary. You may find it helps to hire a coach that will encourage you to launch version 1.0 and upgrade your offering later on. You could also try setting a public deadline. Let the world know when they can expect your product and stick to that date, no matter what.
Being a People Pleaser Means Your Needs Are Ignored
Whenever someone presents you with a new idea or project, you jump on it. You’re enthusiastic and you love getting to say, “Yes”. The problem is if you say, “Yes” to everything, you end up saying, “No” to important things. You may procrastinate by taking on someone else’s workload instead of tackling your own. You tell yourself you’ll work on growing your business as soon as you finish this marketing task for a client.
What You Struggle with – Failing to Prioritize
You put others’ needs and wants before your own. In some cases, this is admirable and it comes from a good place. But if you want to succeed with your business, you have to become ruthless and willing to cut projects and clients that aren’t right for you. Stop trying to fit your work around everyone else’s needs. Instead, do your work first and if you have extra time and energy, you can invest in helping someone else.
Procrastination is not a diagnosis. Rather, it’s a symptom of something else that you need to address. Once you understand the root cause of your procrastination, you can begin to beat it and get back to being productive.